The Value of Pushing Limits

By Jonathan Cohen

The art of pushing the limits or boundaries has been practiced for decades. Pushing limits has its pros and cons. It could be very costly if not successful. However, when successful, it ends up with the creation of new products, services or processes that normally add value to organizations and society.

According to Jonathan Cohen, Global Marketing Director of Trosifol® Business, GPD provides a conducive platform and atmosphere that encourages participants to think and act ‘outside the box’. This is why Trosifol® has been part of the GPD sponsorship team since the very beginning.

“Over the years, GPD has been a very important event for us. It’s a place where we can reach out to architects, engineers, glass laminators – and the glass industry as a whole,” says Jonathan.

“GPD provides us with a chance to find out more about the needs of the markets. It’s a place where we can promote our own innovations and test our new technologies with the other people present. For us, it’s a great opportunity to push the limits in glass,” he adds.

“Personally, I’ve been there the last three times. It’s wonderful to reconnect with people. It’s perhaps the only event where you can be 100% focused on innovations, attend the professional sessions during the days, and have the time to spend building better and stronger relationship with people in the market,” he continues. “Of course, there’s time to have fun, too!”


Trosifol® – your global partner for laminated safety glass

Trosifol® – part of the Kuraray Group – is a leading global producer of PVB and ionoplast interlayers for laminated safety glass applications in the architectural, automotive and photovoltaic industries.

The evolution of the Trosifol and DuPont Glass Laminating Solutions (GLS) merger over the last two years has resulted in consolidation of the Trosifol®, SentryGlas® and Butacite® product brands into a single brand: the new Trosifol®.

We at Trosifol® now offer the world’s broadest portfolio of innovative glass-laminating solutions, including structural and functional interlayers for safety and security applications, sound insulation and UV protection. For decorative applications, we supply colored interlayers, digitally printable films and other innovative products for interior design projects. Our UltraClear films exhibit the lowest Yellowness Index (YID) in the industry.

Trosifol® is in the perfect position to be your preferred partner for laminated safety glass applications – serving the ever-changing demands of the global glass industry with seven worldwide production sites and five R&D centers.