Advanced LCD materials and high-quality LC-mixtures are suitable for turning future applications and ideas into reality such as the Liquid Crystal Window technology. Liquid Crystal Window modules are glass panes with a layer of liquid crystals that change light transmittance or switch to private state. When low voltage is applied, the liquid crystal material switches in a fraction of a second. This switching process influences not only light transmission, but also the overall energy transmittance of the glazing. LCW technology can dynamically regulate the influx of light, reduce overheating and glare as well as change from transparent to opaque, in various applications. Principles of the functionality, the manufacturing process and future developments are discussed. The technology is platform based and offers various opportunities for architectural, automotive and transportation applications. Case studies give ideas of opportunities using Liquid Crystal Windows in installations in the field and pilot projects and show how the technology development is done in exchange with architects, façade planners and all players along the value chain fostering the market introduction together and achieving a faster market penetration.