Everyone is talking since a few years about Digitalization. Whether for private or industrial customers, it changes all areas of life: The way we stay informed, the way we travel, the way we buy things – and also the way we manufacture products. The next industrial revolution already started and Industry 4.0 has emerged as a bottom-line trend. Organizations understood what benefits can be expected from Digitalization, the digital awareness of the industry increased accordingly and the question now is no longer whether “Going digital or not?” but rather “How to go digital?”. In a competitive environment like in the glass industry, the main challenge for a manufacturer embarking on a digital journey, however, remains to ensure that the related investment effort will be maximized. Managing its transition from a traditional glassmaker to a digital enterprise starts with the definition of a clear digital strategy, aligned with the vision of the company. Turning this strategy into an implementable and concrete digitalization roadmap however requires an in-depth analysis of the current organization and processes, to identify the plant specific areas of improvement and herewith introduce new digital technologies in the existing manufacturing process only where it creates value. Customization and a customer-specific approach are keywords to get started on that journey and to turn your vision into reality in the most efficient way!