In urban areas glass façades lead to a more open environment-experience and modern city architects seem to be more aware of this impact. Ever since Solar Control coatings are omnipresent, glass has become even wider accepted. Approaching the fourth industrial revolution, which will alter the way we live, work, and relate to one another, it becomes of essence to combine traditional passive and physical materials with active and digital technologies that are entering a new phase of development. Multiple opportunities are present for the glass industry to use sensoring, solar generation, big data and DC-grid systems to create dynamic but transparent façades. This new type of façade should be compared to the human skin. To develop these skins innovative skillsets are requirements that are hard to funnel within one organisation alone. Multinationals and innovative start-ups should combine knowledge on the digital platform with capacity on the physical platform. This talk presents a start-up view on the future of glazing systems, consisting of the integration of photovoltaic technology, sensor devices, and communication protocol. It also shares a vision and best practice examples of how a multinational glass manufacturer and a 4th industrial technology scale-up are joining forces to innovate beyond their separate capabilities.